PROJECT: DESIGN & DEVELOPMENT OF LIFESTYLE APPAREL
DELIVERABLE: A SPORTS-LIFESTYLE APPAREL COLLECTION FOR M/F
One of Holland’s most popular theme parks, Madurodam, invested in a football-themed attraction called Zo Groot Is Oranje. A&J created a lifestyle apparel collection based on the themes of Dutch pride, heroic history, and soccer.
The payoffs and artwork we created for the apparel line were also used within the theme itself, becoming an integral part of the interior design.
Work delivered included the overall merchandise concept, strategy, logos, payoffs, artwork, branding & packaging guidelines, and creative direction for retail set-up.