CLIENT: MARK MASONS INVESTMENTS PTE. LTD. (HK)
PROJECT: ‘CHAWANG’ TEA BRAND
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & PACKAGING
A&J developed a range of consumer brands for Hong Kong-based investment firm Mark Masons, including the tea brand ‘Chawang’. The brand’s ambition was to establish a luxury label for the best teas from China. The design direction was more European in look and feel, and as such, aligned with the brand’s ambition to break into Europe and North America.
Work delivered included the brand logo, story, payoffs, artwork, branding and packaging guidelines.