CLIENT: A.D.B. Ltd.
PROJECT: DEVELOPING A BRAND BASED ON BALL
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & PRODUCTS
A&J developed the entire value proposition of A.D.B. (A Denim Ball), a manufacturer of patented functional sports balls made of denim. A.D.B. had already successfully penetrated the soccer market with its denim street soccer footballs and was looking to develop a branded identity on which to launch US-based sports products including a denim basketball, baseball and American football.
Work delivered included the main brand logo, story, payoffs, and ball collection design.