CLIENT: AIR ASIA BHD.
PROJECT: AIR ASIA MERCHANDISE
DELIVERABLE: MERCHANDISE CONCEPT & APPROACH
A&J was commissioned by Air Asia Bhd., Asia’s #1 low-cost airline, to developed a merchandise concept to address the sluggish and unfocused in-flight and online merchandise offerings by the carrier.
Work delivered included the overall concept overview which included the strategy, payoffs, artwork, and sample designs.