CLIENT: AMSTERDAM ENTERPRISE B.V. (NL)
PROJECT: DEVELOPING A LIFESTYLE BRAND
DELIVERABLE: BRAND BLUEPRINT, CONCEPT & PRODUCTS

A&J developed the entire value proposition for Amsterdam 1275, a brand built around the lifestyle and fashion sense of the city of Amsterdam. Although a start-up brand, the strength of the concept, strategy and vision of Amsterdam 1275 attracted partnerships with Iamsterdam, The City of Amsterdam and Dutch actor Tygo Gernandt.

Work delivered included the main brand logo, story, payoffs, artwork, branding guidelines, vision, and collection design & development.