CLIENT: MARK MASONS INVESTMENTS PTE. LTD. (HK)
PROJECT: ‘MILKLICIOUS’ DAIRY BRAND
DELIVERABLE: BRAND BLUEPRINT & GUIDELINES
A&J developed a range of consumer brands for Hong Kong-based investment firm Mark Masons, including the dairy brand ‘Milklicious’. Exclusively for China market, this brand was targeting the 2nd. tier cities in China that were seeking quality dairy products but also were more price discerning than China consumers from the Tier-1 cities.
Work delivered included the brand logo, story, payoffs, artwork, branding and packaging guidelines.