CLIENT: THE GREAT BRANDING COMPANY PTE. LTD. (UK)
PROJECT: ARSENAL FC LIFESTYLE MERCHANDISE
DELIVERABLE: MERCHANDISE CONCEPT, APPROACH & PROTOTYPES
The Great Branding Company holds licenses for non-branded team merchandise for a range of EPL football teams including Arsenal FC. We were engaged to develop a new merchandise concept that could compete within the digital and physical retail spaces that sold official Arsenal merchandise. Our concept presented a range of club-related apparel that could fit into the wardrobes of the Gunners fans’ daily life, be it to wear to school, work, etc. In other words, non-matchday fanwear. Denim and rugged cottons were the main fabrics used in this range.
Work delivered included the payoffs, artwork, design guidelines and collection design & development.