CLIENT: IRISHAMERICAN TRADING COmpany PTE. LTD. (US)
PROJECT: DEVELOPING A SUB-BRAND BASED ON WHISKEY
DELIVERABLE: BRAND BLUEPRINT & GUIDELINES

A&J developed the entire value proposition for IrishAmerican, including its sub-brand for Irish whiskey, IrishAmerican Whiskey.

Work delivered included the main sub-brand logo, story, payoffs, artwork, branding guidelines and bottle design.