CLIENT: Hunkemöller b.v. (NL)
PROJECT: ‘BOW’ BEAUTY & BODY CARE BRAND
DELIVERABLE: BRAND BLUEPRINT & GUIDELINES

Holland’s top intimate wear brand Hunkemöller engaged us to co-develop a new brand concept for them that would focus on body-care and make-up. The brand had to indirectly connect with Hunkemöller, and yet be strong enough to become a stand-alone label.

Work delivered included the overall concept overview which included the logo, strategy, payoffs, artwork, and packaging/bottling designs.