CLIENT: BURGER KING NEDERLAND B.V.
PROJECT: BURGER KING STAFF APPAREL
DELIVERABLE: WORKWEAR & UNIFORM CONCEPT + PROTOTYPES
Burger King Benelux engaged A&J to rethink staff apparel for the global QSR chain’s Dutch restaurants. The breakthrough solution came in the form of a refocus back to the customer-facing staff, and dressing them in workwear that was both in-sync with the brand’s identity as well as the current trends in apparel. Special denims, linens and cottons were used to create two separate apparel sets – back office & management uniforms, and customer-facing & kitchen workwear.
Work delivered included the payoffs, artwork, design guidelines and collection design & development.