CLIENT: HELDEN MEDIA B.V.
PROJECT: HELDEN MERCHANDISE
DELIVERABLE: BRAND MERCHANDISE VISION
Helden is one of Holland’s most successful print and digital magazines based on the lifestyle of athletes and sports-related personalities. Established by Barbara and Frits Barend, Helden (which means ‘ Hero’) was exploring ways of developing ancillary income to their core advertising revenue.
Work delivered included the overall merchandise concept, strategy, and sample merchandise designs and artwork.