CLIENT: MARK MASONS INVESTMENTS PTE. LTD. (HK)
PROJECT: ‘HOLY COW’ DAIRY BRAND
DELIVERABLE: BRAND BLUEPRINT, CONCEPT & PACKAGING

A&J developed a range of consumer brands for Hong Kong-based investment firm Mark Masons, including the dairy brand ‘Holy Cow!’. Exclusively for China market, this brand identity was developed to appeal to families and kids especially. Emphasis on fun element coupled with fantastical storytelling was supplemented by high-quality milk content from premium dairy markets including New Zealand, Switzerland and The Netherlands.

Work delivered included the brand logo, story, payoffs, artwork, branding and packaging guidelines.