CLIENT: CITY OF AMSTERDAM / AMSTERDAM MERCHANDISING
PROJECT: DESIGN & DEVELOPMENT OF ‘Iamsterdam’ PRODUCTS
DELIVERABLE: NEW ‘I amsterdam’-BRANDED PRODUCTS
Based on the ‘I amsterdam’ brand guidelines for merchandise that we had already developed, A&J was engaged to oversee implementation of the guidelines in the selection, design and development of new products.
Work delivered included product strategy development as well as creative direction for design and copywriting of merchandise, packaging, POS material, and marketing communication.