CLIENT: IRISHAMERICAN TRADING COMPANY PTE. LTD. (ire/USA)
PROJECT: CREATION OF A NEW BRAND
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & CORPORATE IDENTITY

A&J developed the entire value proposition for IrishAmerican, a new lifestyle brand built on the dual Irish and American pride experienced by American’s of Irish ancestry.  The foundation of the brand is the lifestyle of cosmopolitan multiculturalism, and the trends and products related to citizens of the world that are inherently diverse in their tastes, choices and culture.

Work delivered included the main brand logo, story, payoffs, artwork, corporate identity and house style, creative direction on website design, and vision.