CLIENT: IRISHAMERICAN TRADING COMPANY PTE. LTD.
PROJECT: DESIGN & DEVELOPMENT OF LIFESTYLE APPAREL
DELIVERABLE: FASHION LIFESTYLE APPAREL COLLECTION (MEN)
A&J developed the entire value proposition for IrishAmerican Apparel, the first product release of IrishAmerican Trading Company. Based on IrishAmerican’s powerful messaging of being proud of ones plural nationalities, IrishAmerican Apparel offers fashion lifestyle apparel and accessories for daily use.
Work delivered included collection design & development.