Alfred & John

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IDENTITY, STORY

ISHU by A.A.B.

CLIENT: ACCESS ALL BRANDS PTE. LTD.
PROJECT: ‘ISHU by A.A.B.’ LIFESTYLE BRAND
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & CORPORATE IDENTITY

A&J conceptualised and developed the entire branding proposition for Access All Brands, a platform that connects brands with celebrities. A&J developed a unique identity element in the form of a pattern that was applied across all communication elements. This pattern became the main print motif of a label developed by Access All Brands called ISHU, being used on all its products.

Work delivered included the main brand logo, story, payoffs, artwork, packaging design and website concept.

branding, pattern, reflective, scarf, technology

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