CLIENT: ACCESS ALL BRANDS PTE. LTD.
PROJECT: ‘ISHU by A.A.B.’ LIFESTYLE BRAND
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & CORPORATE IDENTITY

A&J conceptualised and developed the entire branding proposition for Access All Brands, a platform that connects brands with celebrities. A&J developed a unique identity element in the form of a pattern that was applied across all communication elements. This pattern became the main print motif of a label developed by Access All Brands called ISHU, being used on all its products.

Work delivered included the main brand logo, story, payoffs, artwork, packaging design and website concept.