CLIENT: LODEWYCK GOURMET B.V. (NL)
PROJECT: A NEW BRAND BASED ON DUTCH GASTRONOMY
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & CORPORATE IDENTITY

A&J conceptualized and developed the entire value proposition for Lodewyck, a brand based on the gastronomic lifestyle of Amsterdam. With its core product category being traditional Dutch snacks made with high-quality, premium ingredients, the approach we chose of moving away from product-driven branding resulted in a brand that was immediately unique and a stand-out luxury offering in the commoditized space of snack foods.

Work delivered included the main brand logo, story, payoffs, artwork, packaging design and creative direction on brand imagery, lookbook format and website design.

Lodewyck’s premium positioning has already made it the preferred brand of better hotel chains, rated restaurants and trendy cafes.