CLIENT: NEW YORK CREATIVES WORLDWIDE B.V.
PROJECT: THE STORY OF MONTA
DELIVERABLE: BRAND STORY & WEBSITE TEXT CONTENT

A&J conceptualized and developed the entire value proposition for Monta, a brand based on the Amsterdam street soccer lifestyle and sport. With its core product category being equipment and apparel that tap into this unique lifestyle, A&J created the narrative of a sport that is intrinsically and intimately connected to street culture, street fashion, and street trends.

Work delivered included the main brand logo, story, payoffs, artwork, brand imagery, lookbook format and website design.