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IDENTITY, STORY, VISION

OASS & KASEM

CLIENT: OASS & KASEM ADVOCATEN (NL)
PROJECT: DEVELOPING AN ONLINE LEGAL SERVICES BRAND
DELIVERABLE: BRAND BLUEPRINT & GUIDELINES

A&J developed  the entire value proposition of ‘Mr.Lex’ & ‘Rechtsverhouding’, the online legal services brand of Amsterdam law-firm Oass & Kasem. The driving element of our concept was to challenge the idea that online means less human. The brand name (which alluded to a person),  was reinforced with identity components more commonplace in lifestyle sites than service provider portals.

Work delivered included the main brand logo, story, payoffs and all other branding components.

 

 

 

branding, corporate, lawfirm, online

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