CLIENT: PRISSET COGNAC (FR)
PROJECT: ‘PRISSET’ COGNAC BRAND
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & BOTTLE DESIGN

A&J revised the value proposition of ‘Prisset Cognac’, an established spirits maker in France’s Cognac region.  Despite its location and generational family history as cognac makers, the Prisset brand was not communicating its value in its branding or marketing. A&J employed a balance of traditional and contemporary in redesigning the Prisset brand identity and tone-of-voice.

Work delivered included the main sub-brand logo, story, payoffs, artwork, branding guidelines and bottle design.