CLIENT: A.D.B. LTD.
PROJECT: DEVELOPING A BRAND BASED ON SOCCER
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & PRODUCTS
A&J developed the entire value proposition of Razor, a brand focused solely on soccer balls and related accessories. With a strong slant to urban design and bold detailing, Razor lent itself naturally to street fashion in its approach to brand identity elements, colors and communication. This was ideally complimented by its marquee product, a denim soccer ball manufactured with technical specifications that made it ideal for play on street surfaces.
Work delivered included the main brand logo, story, payoffs, and ball collection design.