CLIENT: SPORTRAAD AMSTERDAM (NL)
PROJECT: ‘SPORTAS’ BRAND
DELIVERABLE: BRAND PROPOSITION

A&J was engaged to explore branding directions for ‘Sportas Amsterdam’, a massive metropolitan sports corridor development project undertaken by the City of Amsterdam. Our approach incorporated the history of the geographical area that would encompass the sports corridor, its sports heritage, architecture, modernity, and ambition to become one of Europe’s most advanced sports hub.

Work delivered included brand logo formats, corporate identity application, and impressions of usage in multiple formats.