CLIENT: MARK MASONS INVESTMENTS PTE. LTD. (HK)
PROJECT: ‘SWISS MILK’ DAIRY BRAND
DELIVERABLE: BRAND BLUEPRINT & GUIDELINES

A&J developed a range of consumer brands for Hong Kong-based investment firm Mark Masons, including the dairy brand ‘Swiss Milk’. Exclusively for China market, this brand identity is designed to maximize clarity of the value proposition – the highest quality milk from one of the premium and exclusive dairy nations in the world. The Swiss element was ultra-emphasized, with a focus on immediate brand association with safety, quality and nationality. Sometimes, the creative route could be the most direct one.

Work delivered included the brand logo, story, payoffs, artwork, branding and packaging guidelines.