CLIENT: UNDISPUTED B.V. (NL)
PROJECT: DESIGN & DEVELOPMENT OF LIFESTYLE APPAREL
DELIVERABLE: SPORTS-LIFESTYLE APPAREL COLLECTION FOR M/F

A&J developed the entire value proposition for Undisputed Essentials, a sister brand of Undisputed. Building on Undisputed’s focus on successful living through fitness, health and wellbeing, Undisputed Essentials would offer athleisure/sports lifestyle apparel and accessories for both men and women.

Work delivered included the main brand logo, story, payoffs, artwork, and collection design & development.

Undisputed Essentials was enthusiastically received by both the fashion and sports fraternities. It is today one of the only real serious competitors in the category of high-quality sports lifestyle apparel.