CLIENT: TAKASHIMA ORIMONO PTE. LTD. (JPN)
PROJECT: REVISING THE ‘TAKASHIMA ORIMONO’ BRAND
DELIVERABLE: BRAND BLUEPRINT & GUIDELINES
A&J revised the value proposition of Takashima Orimono, a much sought after fabric and garment manufacturer based in Japan and China. With its core offerings being premium woven fabrics and dress shirts, the desire of the owners was to present itself in a shape and form that was more reflective of its professionalism, and design and creative compatibility with its American and European customers. Our approach saw a major departure from typical ‘factory’ communication, and an emphasis on the nuanced beauty, precision and detailing of Japan’s textile manufacturing heritage.
Work delivered included the main brand logo, story, payoffs and artwork.