CLIENT: UNDISPUTED B.V.
PROJECT: REVISING THE EXISTING ‘UNDISPUTED’ BRAND
DELIVERABLE: BRAND BLUEPRINT, GUIDELINES & VISION
Undisputed was an established brand in fitness and personal training. A&J developed a more holistic and comprehensive value proposition for Undisputed, redefining its core value as a brand focused on successful living through fitness, health and wellbeing. This brand narrative shift away from muscles to experiences facilitated the possibility to launch new products and categories related to successful living, while continuing to offer is already-established personal training products & services.
Work delivered included the main brand story, payoffs, artwork, and vision.